The Republican party held a meeting to discuss being the Republican party. The Republican party had a study done as to how they could become a more effective political force. The result is -keep the message but find new ways to deliver a message that is out of touch with reality. More technology, more media coverage, have a few Hispanic pictures in your ads, make certain a mom is holding a baby and make certain there is a school or housing development to portray a desire to have housing for one and all.
Republicans simply do not get the message. The message is the message not how it is delivered or by whom. Republicans have to change the platform, they have to come up with new ideas that actually deal with issues and needs of the American people, not those of the Koch brothers.