European football leagues have been asked to place a small levy on revenues from sponsors in order to raise funds to help get two million poor children into school. According to UN sources, a levy of 0.4% on all broadcast and sponsor revenues would raise nearly $50 million a year to help pay the cost of poor children to go to school. It is fascinating how humans will give an athlete fifty or a hundred million dollars in order to kick a football or throw a tiny ball into a hoop and no one is upset at the cost, but seeking to find money to send children to school is out of the economic range of most successful athletic teams.
One response was from a football league that noted it already spent about 0.7% of its annual revenues on social development initiatives. Oh well, let’s not drive any athlete to the poor house and make him live on less than $20 million a year.