President Obama continues to emphasize the need for America to become a nation driven by the spirit of entrepreneurship, but all too many of our business leaders are only focused on the bottom line of profit. Over $2 Trillion are safely stored in bank accounts or invested in the market rather than invested in new ideas. Swedish, German and Spanish automobile companies are experimenting with a new idea that would encourage road safety. They have created a model which allows drivers to go to sleep and still drive their car.
Project SARTRE, Safe Road Trains For Environment, allow a driver to join a “convoy” of cars proceeding on a major highway. There is a lead car which is electronically equipped to drive all cars in the convoy. A driver places his vehicle on autopilot, picks up a book or gets a snooze while his car is being driven by the lead vehicle. When the driver decides to go off on his own, he sends a signal, and within moments is able to exit the convoy and do what he desires.
We await some new ideas from American automobile companies that point the way to the future. How about using some of that $2 Trillion for new development?