The people live in rural areas in a rather colder part of the world. Sometimes, the cold is so severe that ice forms on the inside walls. It is common for men to arise early in the mornng, reach for a bottle of liquor and use it as a way of trying to cope with the unrelenting poverty and lack of jobs in their environemnt. Although its economy has experienced a boom since joining the European Union in 2004, poverty is still an important component of rural life. The people of Lithuania have been ranked by the World Health Orlganization as number one in the world for the highest amount off recorded suicides last year at 42 for every 100,000 inhabitants.
A significant portion of those resorting to suicide comes from elderly members of society who have witnessed dramatic changes in their lives as a result of ceasing to be part of the Soviet Union and now belonging to the European Union which has sparked economic advances in urban areas. The nation most probably lacks social services and sufficient mental health personnel who have training working with suicide prevention as well as dealing with needs of the elderly.